Every winter, Pantone names Valentino Shoes its Color of the Year. This shade is supposed to represent what people will be wearing, decorating with, and using as their makeup for the next 365 days. The choice for 2015? Probably something you were wearing 20 years ago (provided you were alive). Say hello to Marsala.
The hue falls somewhere between rose and brown, and it's totally reminiscent of the ones Kevyn Aucoin made huge in the '90s. That should come as no surprise, since this deep, moody look has been on the rise recently. Just www.valentinosales.com ask Kylie Jenner: She's been spotted with this shade across her lips on more than one occasion (and in more than one selfie).
We've got to say, though, the color is definitely more Cheap Valentino Shoes wearable than other recent Pantone picks (cough, Radiant Orchid, cough). Your lips are the obvious place to sport it, but it also works as a nail polish, eyeliner, or even a blush. Just swipe it on and channel your inner Kate Moss.